Miami Local SEO Can Help You Attract More Customers

In polling, 97 percent of customers said that they had used the Internet to search for local businesses. It’s impossible to overestimate how important this information is to anyone who wants to make sure their small company can thrive. Virtually everyone out there who might want to buy something for you is, at least sometimes, turning to the Internet to finding out where they should go to find someone who can meet their needs. You need to take advantage of Miami local SEO to ensure that you will be on the list next time they do a search.

Google has put a lot of emphasis on the issue of local search over the past few years. They recognized that the Internet had reached a point where it was often difficult to find what you really wanted, because the results could so easily become crowded by results for businesses that were so far away that the information was effectively useless. Now, for any search where it seems like the user is probably interested in finding something locally, locations within a few miles are displayed high in the results even if they would not do so well in general searching.

Small businesses need to understand, though, that a search engine can only act on the information that is readily available to it. It’s important to include your location in your web pages so that this information can be picked up and indexed along with the rest of the information on the site, and then used to properly prioritize it for display to people who are nearby.

It’s also a good idea to go into Google Maps itself to fill out the Places forms that they have available. You can directly provide information about the name of your company and its address, and then they’ll mail you a postcard with a PIN number that can be used to verify that you really do own that property and truly did intend to modify the listing. This is the kind of step that takes just a few minutes of your time, but can make a big difference in your ability to attract the attention of potential customers.