Take a moment to think about all of the electronic devices around you at one given time. Even right now, there is probably a phone in your pocket and a computer on the table in front of you. It appears that almost every person over the age of eight years old has access to many different types of electronic devices. Nobody can imagine their lives today without at least one gadget; we trust them with most of our casual activity like reminding us about birthdays, checking the weather, even setting alarms for the next day.
Imagine that you are the business owner of a travel agency. You see your clients unable to access wireless Internet in your business and it appears to be frustrating the majority of them. What should be the next step that you take? Many of you may be thinking to yourselves to start searching for a mobile developer, but first, you need to understand why the business you own needs a mobile application.
There has been a popular theory that when a business owner takes the time to create a mobile application, the business owners are actually creating an additional sales channel. A business mobile application is essentially a branding tool that the business owner can use for keeping clients aware of your services as well as increasing the customer’s loyalty to the company. A great example of this would be Starbucks Coffee. Back in the year 2011, the company launched its very first mobile application with the help of some iOS developers. This included a rewards program that was appropriately labeled the, “My Starbucks Reward.” This was the selling point for the application in terms of customer loyalty and customer satisfaction. It gives the customers an undeniable reason to return to the store to cash in on their earned rewards.
Business mobile applications should not only solve the problems that a business owner has, but also be useful for the customers. If the application is not useable for all customers, than users simply will not download it. Mobile applications should be the user’s life saver in any situation in order to keep him or her involved with the company.